Our Team

About InukshukNote

A small Vancouver team building free, honest social entertainment — one responsible play at a time.

InukshukNote was founded in Vancouver, British Columbia, in 2024 by a group of developers and designers who shared a straightforward conviction: digital entertainment should be transparent, safe, and genuinely enjoyable without requiring anyone to spend a dollar. The name comes from the inukshuk — those ancient stone figures built by the Inuit peoples of the Canadian Arctic. For centuries they served as navigation markers, visible beacons in a featureless landscape, guiding travellers without asking anything in return. We liked that idea. We wanted to build something equally trustworthy in a space that is not always known for it.

British Columbia is where we live and work. The city of Vancouver sits at the intersection of ocean, mountain, and urban energy, and that contrast shapes how we think about design. Our Arctic Carnival aesthetic is not random — it draws on the stark, vivid beauty of Canada's north, remixing aurora greens, glacial blues, and deep midnight skies with the kinetic joy of a midway at full tilt. The result is a round-machine visual that feels distinctly Canadian and completely original. We built every pixel of it in-house.

From the beginning we decided that InukshukNote would hold one line above all others: no real money, no prizes, no ambiguity. Every credit inside the game is a virtual token. It has no exchange value, no connection to your bank account, and no pathway to any real-world benefit. We enforce an 18+ age gate on every visit because we believe adults deserve to make informed choices and young people deserve to be protected. These are not regulatory concessions — they are product decisions we made before anyone asked us to.

The platform launched with a single game: Arctic Carnival Rounds, a five-column, six-symbol simulation built for mobile screens first. We spent three months tuning the probability curves so that the rhythm of wins and near-misses produces a satisfying experience without manufacturing the kind of compulsive tension associated with real-money games. Our internal benchmark is simple: if a session feels stressful rather than relaxing, something has gone wrong. We test against that benchmark continuously.

Responsible play resources are not an afterthought for us. The links to Gamblers Anonymous, Gambling Guidelines Canada, GambleAware, and Gambling Therapy appear on every page of InukshukNote — not tucked in the footer fine print, but in a dedicated section that loads before the game does. We believe that context matters. Adults who understand exactly what they are playing are in a far better position than adults who are confused about whether a free game has hidden stakes. Clarity is the whole point.

We are a small team and we intend to stay that way. We update the platform regularly — new symbols, layout refinements, accessibility improvements — but we are not racing toward growth at any cost. Our measure of success is not monthly active users; it is the absence of complaints from people who felt misled. So far, we are meeting that standard. We are proud of that, and we intend to keep earning it.

"We built InukshukNote because we wanted to play a free play game that didn't make us feel manipulated. We couldn't find one, so we made one. The inukshuk is a marker that says: someone was here, and they wanted to help you find your way. That is all we are trying to do."

Our Commitments

How We Define Success

Three lenses we apply to every product decision at InukshukNote.

What We Don't Do

We do not accept deposits, process payments, or award prizes. We do not sell user data to third parties. We do not use dark-pattern design to extend sessions beyond a player's intention. We do not target advertising at people who have shown signs of problem gaming. We do not let anyone under 18 past the front door.

What We Do

We build a vivid, mobile-first social game that is genuinely fun. We enforce age verification on every visit. We maintain clear, prominent links to responsible gaming organisations on every page. We ship regular updates to improve the experience and fix accessibility gaps. We answer every support email within two business days.

How We Measure Success

Not by session length or retention curves. We measure success by two things: zero complaints of misleading design, and zero instances of our platform being cited as a pathway to real-money play harm. If we can maintain those two outcomes year after year, we will consider the product a success regardless of traffic numbers.

The People

Who Builds InukshukNote

A cross-disciplinary team in Vancouver, BC, united by one goal: honest, responsible digital entertainment.

MC

Maya Chen

Co-founder & CEO

Maya leads product strategy and responsible-play policy. She spent seven years in mobile app UX before co-founding InukshukNote.

LT

Lucas Tremblay

Co-founder & CTO

Lucas built the Arctic Carnival round engine from scratch. He insists on mobile-first architecture and zero-dependency JavaScript.

PR

Priya Rajan

Lead Designer

Priya created the Arctic Carnival visual identity — every symbol gradient, colour token, and typographic choice traces back to her system.

OB

Owen Blackfoot

Responsible Play Lead

Owen coordinates our responsible entertainment partnerships and ensures every page of InukshukNote meets our self-imposed safety standards.

Get in Touch

Contact InukshukNote

Questions, concerns, or responsible-play enquiries — we read every message and reply within two business days.

2481 Granville St, Vancouver, BC V6B 2W9, Canada

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